There was this time when everyone in the organization would try to withhold information from being leaked to their fellow colleague. Because this classified information was their edge against others to use it at an appropriate time for their long… Read More ›
BRANDING COMPANY FUNCTIONS Every organization has products, which they sell to their consumers; this is what we call their revenue-generating model. Company revenue is responsible for paying our monthly salaries. Even though communication as a department may not directly contribute… Read More ›
CONVINCING LEADERS ON SOCIAL MEDIA There has been a drastic change in the way we communicate with each other. Maintaining important telephone number on diaries, manual data entry on a register, calling friends on their landline, writing long emails to… Read More ›
ENGAGING EMPLOYEES In my last post, I talked about the AIER communications approach to help all professionals draft their employee communications strategy. We covered the phase-wise methodology covering A (Attract) and I (Inform) of the AIER approach. This post will… Read More ›
WHAT IS YOUR STRATEGY As communication professionals you would be required to create a strategy roadmap of how you envision the function to be and align communication business goals with the organization. It is very important for you to know… Read More ›
OLD TRADITIONAL HIRING WONT WORK The word basic, it’s so basic that it cannot be understood. If you don’t believe me, just look at the hiring practices of your organization. By no means am I pointing out their dated, faulty… Read More ›
CAN YOU QUANTIFY COMMUNICATIONS Gone are those days when internal communication specialists had a tough time measuring their internal campaign success. All of us had a challenge at the end of the year in our appraisal discussions quantifying the achievements. Unfortunately the… Read More ›
DO YOU HAVE THAT EMPLOYEE CONNECT? Internal communications, the connotation of which in most of the organizations is sending, spamming employees’ mailboxes with messages, which do not interest them. This statement does hold true for most of the companies, thanks… Read More ›
