Your customers- VOC, Voice of customer, a phrase that you must have heard a dozen times in your organization. Companies make tall claims that they are customer-centric in nature, their DNA and value system encourages customer feedback and ideas. Which… Read More ›
How do you measure your campaign success? I still remember those yearly appraisal discussions with my boss on what all have I done through the year. But the fact is if you have hundred achievements to share with your supervisor… Read More ›
BRANDING COMPANY FUNCTIONS Every organization has products, which they sell to their consumers; this is what we call their revenue-generating model. Company revenue is responsible for paying our monthly salaries. Even though communication as a department may not directly contribute… Read More ›
GREAT STORYTELLING In my last post I talked about AIER, Attract, Inform, Engage and Retain methodology in drafting a communications strategy for the organization. It starts with attracting talent, which we covered in detail. This post will cover the next… Read More ›
EMPLOYEE COMMUNICATIONS Whatever people may say, employee communications is a specialized skill and a function which has been gaining traction and popularity across the globe. The reasons are obvious. Companies are realizing or have realized the potential of communicating with employees… Read More ›
CAN YOU QUANTIFY COMMUNICATIONS Gone are those days when internal communication specialists had a tough time measuring their internal campaign success. All of us had a challenge at the end of the year in our appraisal discussions quantifying the achievements. Unfortunately the… Read More ›
