Your customers- VOC, Voice of customer, a phrase that you must have heard a dozen times in your organization. Companies make tall claims that they are customer-centric in nature, their DNA and value system encourages customer feedback and ideas. Which… Read More ›
EMPLOYEE FAMILY DAY There was this time when people were told by their mentors not to personalize your profession, it’s just business. Things have changed now; it is about how I can make my work an integral part of my… Read More ›
MANAGE IDEAS In my last post I talked about tapping employee creativity by providing them with a forum where they can showcase their creative ideas. Those creative ideas can be and usually around increasing employee productivity, process improvement and revenue… Read More ›
TAP EMPLOYEE CREATIVITY A research-based statement tells us that we all are creative with our thoughts, only difference being some find a creative channel to express that creativity whereas others are not expressive enough to unleash their creative potential. If… Read More ›
BRANDING COMPANY FUNCTIONS Every organization has products, which they sell to their consumers; this is what we call their revenue-generating model. Company revenue is responsible for paying our monthly salaries. Even though communication as a department may not directly contribute… Read More ›
CONVINCING LEADERS ON SOCIAL MEDIA There has been a drastic change in the way we communicate with each other. Maintaining important telephone number on diaries, manual data entry on a register, calling friends on their landline, writing long emails to… Read More ›
INTRANET BASICS As communication professional, intranet is one of the most potent tools you can leverage to reach out to your employee base effectively. Remember not all messages are appropriate to be sent via email, considering employees on an average… Read More ›
EMPLOYEE RETENTION I have been talking about the AIER approach to draft your employee communications strategy for the organization. This post we will cover the R OF AIER viz Retain. Most of the organizations are good at attracting talent and… Read More ›
ENGAGING EMPLOYEES In my last post, I talked about the AIER communications approach to help all professionals draft their employee communications strategy. We covered the phase-wise methodology covering A (Attract) and I (Inform) of the AIER approach. This post will… Read More ›
GREAT STORYTELLING In my last post I talked about AIER, Attract, Inform, Engage and Retain methodology in drafting a communications strategy for the organization. It starts with attracting talent, which we covered in detail. This post will cover the next… Read More ›
