Communications and employee connect

By Tarun Gill on March 1, 2013 • ( 0 )

DO YOU HAVE THAT EMPLOYEE CONNECT?

Internal communications, the connotation of which in most of the organizations is sending, spamming employees’ mailboxes with messages, which do not interest them. This statement does hold true for most of the companies, thanks to their communication specialists and their dated approach in cascading important organization messages.

Little do these so called internal communication professionals know that things have considerably changed over the years? Just like we don’t prefer calling on people’s landline phones anymore (actually some people do) similarly why would anyone be interested in receiving a boring email from the internal communications department talking about some tie-up or leader’s message which doesn’t interest them at all.

So what would actually interest employees? The problem is with the approach; it all starts with treating them as employees. Why not treat them as humans, friends and individuals who we want to genuinely know and understand.

However there is a new buzzword across the globe amongst organizations “Employee engagement”. But no one actually knows what employee engagement means. It’s not about arranging stress busting games in the office, or giveaways to employees: employee engagement is about connecting with your employees emotionally. Once an organization has successfully created that connect, chances are they have also created a deeper bond with them, which goes far beyond professional work and deliverables.

Do you have that connect with your employees/people?